Why have we called this rub one-derful? Well, because it's one rub that does it all. Simple as that. It makes organic chicken, pork and beef sing when they're combined and it's a sure-fire way to make your barbecues a talking point. The blending of paprika, chilli and cayenne with black pepper, onion and sea salt creates a multi-dimensional hit of flavour with just enough heat and plenty of earthy complexity.
To make the ultimate grilled steak sandwich, lightly oil both sides of a Coombe Farm Organic beef minute steak before massaging in a few good pinches of organic one-derful rub. Sizzle over a hot-hot-hot barbecue for a minute a side before slicing and serving in a toasted ciabatta roll with some peppery rocket and a big splodge of garlicky mayo.